Join Neil and Lotte on Episode 14 of The Gallery View Podcast as they explore the evolving landscape of art fairs. In this insightful discussion, they dissect whether art fairs are replacing traditional galleries or complementing them, offering unique perspectives on the role of fairs in the art market today.

They delve into the reasons behind the explosive popularity of art fairs, from creating urgency and excitement among buyers to the globalisation of the art world. Neil and Lotte also discuss strategies for galleries to leverage art fairs strategically, using them as a launchpad for client relationships and integrating digital tools like Gallery View CRM to enhance follow-up and engagement.

Discover how art fairs serve as a magnet for new clients and learn effective methods to convert one-time fair visitors into long-term gallery patrons. Whether you’re a seasoned gallery owner or contemplating your first art fair, this episode provides actionable insights to maximise your presence and sales at these influential events.

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