Episode: 13

The Psychology of Buying Art – What Really Makes Clients Say Yes?

What really makes a client say YES to buying art? It’s not just about the artwork—it’s about emotion, storytelling, social proof, and the buying experience.

In this episode of The Gallery View Podcast, we’re switching things up again! Lotte takes the role of gallery mentor, training Neil—our ‘new’ art consultant—on the psychology behind art sales.

We’ll explore:
✔ The Emotional Pull – Why clients buy with their hearts, not just their heads.
✔ The Power of Storytelling – How sharing an artist’s journey can make a sale.
✔ Social Proof & Scarcity – Creating confidence and urgency without being pushy.
✔ Making Buying Easy – How to remove client hesitation and create a stress-free experience.

If you want to connect with collectors in a way that drives sales AND long-term relationships, this episode is a must-listen.

🎧 Tune in now!

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